The EDF Energy Ice Rink at The Forum provides the focal point of Norwich's festive celebrations. In the last three years more than 100,000 people took to the ice, bringing with them 35,000 friends or relatives, over the eight week run each year. Passing footfall was estimated at 300,000.
Customer feedback continues to be excellent with 98% confirming that they would recommend the rink to friends and relatives.
Planned enhancements for 2006 include:
New marquee and grand entrance
Even more twinkly bright white lights on surrounding buildings
An increased programme of supporting activities
Media coverage in 2005 included:
Advertising package with Archant publications to the value of £50,000
3,300 col. cm of editorial and pictures in regional and local publications
TV slots including BBC Children in Need event for the Eastern Region, Anglia Weather and news items on Central TV
Radio interviews (and many more mentions)
Regular presence on BBC Norfolk website
Entries in the 'What's On' listings in Eastern Daily Press, Evening News, EDP Saturday Magazine, Norfolk Magazine, Let's Talk and regional weeklies
The EDF Energy Ice Rink also featured strongly in The Norwich Christmas Experience, a full colour publication, inserted into:
The EDP and Evening News, reaching 300,000 shoppers
'Citizen' - the City Council magazine delivered to every home in Norwich
'Your Norfolk' - the County Council magazine delivered to every home in Norfolk
45,000 flyers were printed and distributed regionally.
The rink also featured in a regional door drop of 500,000 within a 'One' railway publication.
There are a limited number of excellent sponsorship packages that include opportunities to build brand awareness, undertake direct sales and entertain staff or customers. Full sponsorship packages are available from £6,000. Rink side advertising can be purchased from £800. Demand is high, so please do contact us no later than August to guarantee your package will still be available. to dicuss your requirements in more details